What is the difference between Fashion, Commercial and Editorial Photography?
Commercial Photography sells a product.
Fashion Photography sells a lifestyle.
Editorial Photography sells a story.
Your style of photography depends on the clients’ needs and wants. If the client wants to sell a lifestyle associated with his product rather than the product itself, you will have to deliver fashion photography. If the client just wants to show off his products, you will have to deliver commercial photography. If the client already has a story or a script and just wants the photos to support the story, it’s your turn to get the mood of the story and deliver an editorial piece on it. Each style of photography requires a different set of skills and a different approach.
– Photographer © Emy Lou Harris
– Post Production: www.StudioImpres.com